To move people…to sell them. . to persuade them: you must
1. Get their attention quickly
2. Establish Interest.
3. Build Credibility
4. Establish some value
5. Gain commitment for a next step.
In all of my reviews of your video presentations, I always suggest telling a story and using a visual to gain attention and interest quickly. Pixar, probably the most successful animation studio, uses this “Story Telling Technique” to perfection. Let’s take the Nemo picture. What follows is the story line used to sell the movie.
“Once upon a time, there was a widowed fish Marlin who was extremely protective of his only son, Nemo
Every Day, Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away.
One day,in an act of defiance, Nemo ignores his father’s warnings and swims into the open water.
Because of that, he is captured by a diver and ends up in a dentists fish tank in Sydney Australia
Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.
Until, finally, Marlin and Nemo find each other, reunite, and learn that love depends on trust.”
Add some visuals and you have an extremely compelling story line…
Use Stories to set the stage for your own Pitches, Presentations….Thank you Javier for listening…Worked Didn’t it.